Gone are the days when marketing for your business was only through newspaper advertisements or classifieds. Today’s woman has got a better and powerful marketing tool - Twitter! Yes, you read it right. Most of us think that Twitter is just another social networking site where you can stay in touch and socialize with your friends. But you’ll find it surprising that Twitter can actually improve your business. So how do you start tweeting for better business?

• Research – To find out your existing and potential customers, start searching for groups of people who share a demographic on Twitter. When you find the appropriate groups, join these groups and start interacting regularly with the people

• Accept and Use – Some of us are skeptical that social media will completely replace all other types of marketing and advertising tactics, and thus, shy away from it. So, instead of shunning the Social Media, accept it and use it in your favor. When advertising on sites like Twitter, complemented with other marketing strategies, will surely give you better results.

• Be careful – Always be careful about how your products and brands are perceived. Immediately address any problems and give clear details on what went wrong. Also, be cautious what you post online and how you respond to customer’s queries and posted comments.

• Have patience – Building up on sites like Twitter takes time. Don’t give up if initially you don’t find enough attention. Having patience and building up slowly will eventually lead to a good number of “followers”.