Do women care about technologies in their cars? Yes, car manufacturers say, and they're banking on latest technology and safety attributes together with a wholesome dose of style to attract women car buyers.

A Ford market survey identified that women get 45 to 50 % of new cars and persuade up to 80 % of automotive buyers. To target this influential demographic, auto makers are highlighting the women-friendly technologies that produces their busy lives easier.

Gone are the days when producers thought women only thought about mirrors embedded within the visor? Investigation shows women car buyers are thinking about safety technology, such as airbags, backup cameras, and warning systems, and they are generally also searching for seamless communication technology that stays them connected to their work, families, and social lives.

The rear-seat entertainment method in the 2011 Chrysler Town and Country. Do women worry about technologies within their cars ? Yes, say producers, and they are generally banking on new technology and safety attributes along with a wholesome dose of fashion to interest women car buyers.

In a recent promotional event for women automotive journalists, 11 auto makers demonstrated vehicles they're marketing and advertising toward women car buyers. Showcased cars ranged from compact energy sippers to family hauler, also everyone offered latest technology functions that make life simpler to the woman on the move.